Overview

• Keyword Rankings: 48% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 48. The website is performing strongly in several core keywords. “Mercury finance” has climbed to position 4 from 26 last month. “New boat trailers for sale” has entered the top 10. The term “stacer boats for sale Innisfail QLD” remains at rank 1.

• User Engagement: User engagement metrics show a notable improvement in goal completions, which rose by 31.03%, indicating that more users are taking meaningful actions on the site. The engagement rate increased by 48.1%, reflecting better interaction with the site’s content, and the average session duration grew by 120%, suggesting users are spending more time per visit.

• Traffic Sources: Direct traffic accounted for 80.6% of visits, while organic search contributed 18.3%, showing that the majority of visitors are familiar with the brand and return directly, while organic search is providing a steady stream of new users.

• Content Development: We produced and published tailored articles promoting Mercury Finance $0 Deposit on 40–115hp and Save Up to $1,500 on a New Stacer Boat, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Among its competitors, Coastal Marine & Outdoors maintains the top position.