Overview

• Keyword Rankings: 30% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 40. Keyword visibility has shown strong improvement across several high-value marine and boating search terms. “Mercury four stroke outboards” has improved to position 5 from position 14, while “electric trolling motors for sale” has moved to position 7 from position 15 and “boat dealer Queensland” has improved to position 9 from position 24, bringing these keywords further into the top 10 and increasing their potential to attract relevant search traffic. “Mercury diesel engines” has also entered the rankings at position 9 after being unranked previously, while “Stacer dealers QLD” has reached position 1. “Stacer dealer Queensland”, “marine and outdoor dealership” and “Innisfail boat trailers” have maintained position 1, demonstrating strong and consistent visibility for key location and dealership-related searches.

• User Engagement: Goals reached 79, representing an 88.10% increase, indicating that more users are completing valuable actions on the website and that organic and overall website traffic is generating stronger conversion opportunities. The engagement rate increased by 45.4% to 29.53%, suggesting visitors are interacting more meaningfully with the website, while average session duration increased by 108.3% to 25 seconds, indicating that users are spending more time engaging with the available content.

• Traffic Sources: Direct traffic accounted for 71.8% of website traffic, while Organic Search contributed 25.5%. Direct traffic continues to represent the largest source, reflecting the importance of existing brand awareness and users accessing the website directly, while the organic search share demonstrates that SEO is continuing to contribute a meaningful portion of website visibility and discovery.

• Content Development: We produced and published tailored articles promoting Stacer Expands Its 2026 Range with the All-New Rebel Series, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Coastal Marine & Outdoors ranks 1st among its competitors based on the average position trend, maintaining its strongest competitive position.