Overview

• Keyword Rankings: 36% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 32. The website continues to perform strongly in key search terms. “Mercury outboard motor dealers” and "mercury outboard boat motors for sale" are now ranked 3rd and 6th, moving into the top positions from being unranked last month, while “mercury diesel engines” has risen significantly from 14th to 7th. “Stacer dealer queensland” maintains its 1st position, demonstrating continued authority in this core keyword.

• User Engagement: Engagement Rate has lifted to 14.02%, showing a 13.8% increase, while Average Session Duration remains steady at 5 seconds. This reflects stronger interaction levels even as session length holds consistent, signalling that users are engaging more actively within the time they spend on the platform.

• Traffic Sources: Direct traffic accounted for 90.3% of visits, and organic search contributed 9.9%. This demonstrates a strong returning audience and brand recognition, with organic search providing a solid base for attracting new visitors. We will continue to optimise for organic visibility, through content development and on-page SEO, to further diversify traffic sources and strengthen the site’s reach in search results.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Among its competitors, Coastal Marine & Outdoors continues to hold the top position.