Overview

• Keyword Rankings: 28% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 36. The website continues to perform strongly in key search terms. “New boat trailers for sale” is now ranked 3rd, moving into the top positions from being unranked last month, while “new stacer boats” has risen significantly from 28th to 8th. “Stacer dealer Queensland” maintains its 1st position, demonstrating continued authority in this core keyword.

• User Engagement: Sessions rose by 114.79%, users increased by 126.51%, and pageviews grew by 95.73%, showing strong audience growth and interest in the website.

• Traffic Sources: Direct traffic accounted for 89.6% of visits, and organic search contributed 9.7%. This demonstrates a strong returning audience and brand recognition, with organic search providing a solid base for attracting new visitors. We will continue to optimise for organic visibility, through content development and on-page SEO, to further diversify traffic sources and strengthen the site’s reach in search results.

• Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Among its competitors, Coastal Marine & Outdoors continues to hold the top position.