Overview

• Keyword Rankings: 22% of our targeted keywords have successfully reached the top 10 positions. The website continues to demonstrate strong improvements in keyword visibility, particularly across high-value marine and boating terms. “Stacer boats” now ranks at position 10, improving significantly from position 36 previously, indicating stronger authority and relevance for core brand searches. “Mercury marine outboard prices” is positioned at 12, moving up from 30, showing improved alignment with transactional intent queries. “Stacer dealer Queensland” holds the top position at 1.

• User Engagement: User activity has expanded significantly, with sessions rising by 71.22% and users up by 82.24%, indicating a broader audience reach and stronger discovery of the website through multiple channels.

• Traffic Sources: Direct traffic accounts for 81.3% of overall visits, while organic search contributes 17.0%. This shift suggests stronger brand recognition and returning visitor behaviour, but also highlights reliance on search-driven discovery.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Coastal Marine & Outdoors continues to hold the leading competitive position, ranking 1st among key industry competitors.