Overview

• Keyword Rankings: The website continues to demonstrate strong performance in key search terms. “Mercury outboard motor dealers” is now ranked 2nd, moving into the top positions from being unranked last month. “Mercury diesel engines” has improved from 12th to 7th, while “stacer dealer Queensland” is currently in the 1st position.

• User Engagement: Engagement metrics show that new sessions rose by 0.12%, while the engagement rate increased by 15.9%. 

• Traffic Sources: Direct traffic remains dominant at 90.5%, while organic search contributes 9.6% of total visits. This highlights a strong returning audience and brand recognition, with organic search continuing to provide a base for attracting new visitors. We will continue strengthening content and on-page SEO to further diversify traffic sources and enhance overall website visibility in search results.

• Content Development: We produced and published tailored articles promoting Mercury’s Save Up to $1000 on 40 – 60HP FourStroke Outboards, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Among its competitors, Coastal Marine & Outdoors retains the top position in average search rankings.