Overview

• Keyword Rankings: 58% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 38. The website continues to show strong momentum in search visibility, with several priority keywords improving significantly. “Stacer cartopper” has moved to position 7 from 19 previously, indicating strong upward movement in relevance and authority for this term. “Electric trolling motors for sale” has newly entered the rankings at position 12. “Marine and outdoor dealership” was at position 1.

• User Engagement: User interaction with the website has strengthened significantly, with engagement rate rising by 55.9% to 37.07%, indicating a higher proportion of visitors actively interacting with content rather than leaving quickly. Average session duration has also improved by 127.3% to 25 seconds, showing users are spending more time exploring pages and absorbing information. Goals have risen by 15%, reflecting stronger conversion activity and improved alignment between traffic and business objectives.

• Traffic Sources: Direct traffic remains the dominant acquisition channel at 63.2% (823 sessions), showing continued brand recognition and returning user behaviour. Organic search contributes 35.2% (459 sessions), indicating a healthy balance between branded and search-driven discovery.

• Content Development: We produced and published tailored articles promoting Mercury's Save up to $1150 off 90 and 115HP FourStroke Outboards, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Coastal Marine & Outdoors continues to hold the strongest competitive position, ranking 1st among its key competitors.